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To Tweet or Not to Tweet, that is the Question

September 26, 2010

As I meet with various small business professionals I am always in awe at their reasons and hesitancy of jumping on the social media bandwagon. While many are utilizing Linked in, businesses are missing out on the opportunities that Twitter and Facebook pages hold.  Many people say they don’t have time for social media, are not on Facebook, can’t follow the flow of Twitter, don’t keep up with LinkedIn, don’t bother with blogs. Some of the most common concerns I hear are…

  • It’s a “time waster”, how will I find the time?
  • How do you build relationships online without face-to-face interactions?
  • I don’t know how to build my page or manage it.
  • What would I post about on Twitter? I have “nothing to say”
  • I just don’t get how Twitter works.  I’m on LinkedIn, isn’t that enough?

This is a great video on the Social Media Revolution!

Managing it all

Managing all your social media sites can be a headache.  A great tool I’ve been using is Hootsuite which is a free website that allows users to update, post, monitor, and track a range of popular social media services.

Tips for getting the most out of Hootsuite

Getting the Most out of Twitter

By CLAIRE CAIN MILLER Published: March 3, 2010

A CUSTOM NEWS FEED By the time Bridget Baker, who works in public relations in Seattle, checks Google Reader while eating lunch at her desk, she has already read most of the articles in her feed because she saw them on Twitter.

In the year since she joined, she has written only 17 posts. “I tend to be a pretty private person. and I don’t feel I have anything that needs to be said,” she said. Yet she opens Twitter first thing each morning and follows friends, bloggers and thought leaders who post about politics, religion, fashion and food.

People with shared interests become your editor and Twitter becomes an alternative RSS feed. Find those people by searching Twitter directories, like WeFollow or Just Tweet It, and by following people whom others repeat or mention.

One-fifth of posts and 57 percent of repeat messages contain a link, proving that this is an increasingly popular way to spread news, said Dan Zarrella, a social media scientist who works at a software company called HubSpot. A quick scan reveals the news of the moment as the most important stories of the day bubble up and are reposted.

For instance, when Audi showed an ad for a green car during the Super Bowl, Chip Giller, the founder of Grist, an environmental news site, immediately noticed a debate about the car’s environmental merits on Twitter. Sure enough, the next day it was a big story.

Tweet 101 – How to Tweet!

Why Blogs are so Important

  • Bloggers use blogs as a media to communicate with their readers.
  • Allows others to relate to you and your experience and knowledge.
  • Increases your page rankings on various search engines.

Check out 7 more reasons

Top Social Media Sites

Don’t get overwhelmed! It’s great to gather knowledge and begin taking “baby steps”. Think of your social media experience as you would going to the gym.  If every time you went to the gym or did your workout you targeted the same area such as only doing cardio or only lifting weights, your body would miss out on a full workout. The goal is to target various areas of your business as you would your body at the gym.

List of Top Social Media Sites

Need a one-to-one to help get you going?  Let me know!  I’m happy to help.

Visit me online!

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